A creative brand built to do things differently.
Umbrella Union works with artists we believe in, creating space for their work and building better ways to support it—clearly, ethically, and without games.
The idea
Umbrella Union is a creative brand built around a carefully curated team of artists making considered work across music, visual art, and culture. We release that work and design goods around it with intention—so support can feel clear and dignified.
What we do
We partner with artists on releases, presentation, and support. We build the pages, the pathways, and the products—so the work can travel farther without losing its meaning, and artists can stay in control.
What we’re building toward
Win / win / win
Artists, supporters, suppliers, and the people growing and making the materials—everybody should benefit.
Persistent passion
For people who love their craft enough to do it the right way—whether or not it’s fashionable.
Creative defiance
Staying human in an economy that pushes shortcuts.
Fitzgerald
We take the work seriously. We don’t take ourselves too seriously. We gave our logo a name—Fitzgerald.
Ethics summary
Container only. Later we wire the final summary.
Step into the union hall.
Start with the work, or start with the people behind it. Either way, you’ll land where you’re supposed to.